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Sports Field Marking

Bandwagon Sports

This senior capstone project has helped me cultivate real world skills and also understand the world behind a real client. The goal that my team wanted to come up with was to create an engaging atmosphere to drive in more customers for their community based business.

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We all presented to the client to see which PR plan they would eventually decide on. Unfortunately, we placed second in the class, but the client still used some of out social media tactics to create more engagement and revenue. Look below to engage with our full PR Plan and get to know us!

Public Relations Organizations | Mississippi State University | Spring 2025

Meet Smalls

Smalls is our group name, which is inspired from the movie, "Sandlot." This group worked hard to achieve the goal of success. This capstone had the difficulty of a real client, but through hardwork and friendship we prevailed. The dedication was shown the same way as "smalls."

From left to right: Kayleigh Wright, Abby Neal, Brooke Tate, Kelan Traylor (Me)

Sports Field Marking

Mission Statement

To inspire healthy, active lifestyles by providing high quality sporting goods in a community focused, inclusive environment, all while offering exceptional service. At Bandwagon, it's more than just a game - it's about being part of the team.

Problem/Opportunity Statement

Bandwagon Sports aims to implement a public relations campaign to build its awareness and community interaction among residents, school staffs, families, and athletic teams throughout Madison County and surrounding areas by promoting its authentic image and loyalty to increase sales by July 2026

Campaign Plan

1
Client Information

2
Problem Opportunity Statement

3
Target Publics

4
Goals, Objectives, & Strategies

5
Tactics Pages(55-71)

6
Evaluation

7
Budget

8
Timeline For Implementation

See pages 55-71 for all of our social media tactics

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